With Taste is King at Burger King, winning is no news, but the leading burger chain supplying for millions of customers on all Lebanese territories has brought an even more rewarding experience with its "Go XXL and Win" campaign; the draw results were announced on Thursday November 1st, 2012.
With its promise of a sizzling and fulfilling burger eating experience, Burger King has activated in all its Lebanese branches its "Go XXL and Win" contest starting the 1st of October 2012. While upsizing their meals, customers had the chance to get into the draw to win more than 51 priceless gifts!
The Grand Prize, Dodge Charger 2012, was picked up by Mr. Abdel Matlab Hallak. Meanwhile, more than 50 other valuable gifts were distributed following the draw to their winners; they included 20 Bikes, 2 Play Stations 3, 2 Ipad 2, 2 Iphone 4, 3 WII, 5 IPOD, 3 HTC,3 Galaxy S3, 8 Blackberry, 1 Laptop 15" and 1 Laptop 10".
The campaign's success was propelled by a smart advertising operation which Burger King has lead to attract the largest number of participants in the "Go XXL and Win" drive. A matrix of luring TV commercials and billboards coupled with a proactive engagement on various social media channels has drawn a considerable participation in the latest Burger King competition. It is worth to note that T.Ghargour & Sons, the main sponsor of the campaign, played a major role in communicating the campaign through their showroom and media channels.
Commenting on this initiative, Mr. Marc Kallassi King Food General Manager said: "Burger King sticks to its promise in providing nothing but the best in terms of meal value besides rewarding our customers with prized gifts. Through Go XXL and Win campaign we have just came a step closer to our loyal customer base and we plan to conduct more similar drives in the near future."
