Taking your favourite car brand wherever you go, Bassoul Heneine sal has introduced BMW Mobi, an optimized BMW website for mobile devices and desktops, to cater for the growing number of people using technology to access information.
A first for the automotive industry in Lebanon, BMW Mobi features a number of customer-friendly options. Whether on the move, at the beach or in your house, customers can access BMW-Lebanon.com and, in just a few clicks, get a 360-degree view of any BMW vehicle or even choose the colour and additional packages of the car that best suits their preference. They can also access a preview of how the car would look via a visualizer function on BMW Mobi that enables them to change the cars' body colour, rims and design packages.
For the hardcore car enthusiasts, an overview of all the technical data of any BMW vehicle, as well as insights about its design, driving comfort and safety features, is also available through BMW Mobi. Once users want to get a real feel of the BMW car of their choice, they can book a test drive. Another added feature via BMW Mobi for BMW fans is that they can also download exclusive wallpapers and ringtones.
Bassoul Heneine sal's commitment to localising the brand and improving customer service continues to be a top priority in Lebanon, combined with the fact that Lebanon is ranked 5th worldwide when it comes to internet penetration and 8th regionally when it comes to 3G penetration 3.
Commenting on the launch BMW Mobi, Nagi Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: "Computers and mobile phones have become the main source of information for many people in Lebanon. In recognition of this change in consumer habits, we have launched BMW Mobi to enable our discerning customers to access information and customise their car with a touch of a screen or a click of a button, highlighting our continuous efforts to remain industry leaders."
BMW Mobi is now available in Lebanon via http://m.bmw-lebanon.com
