Gabriel Abou Adal S.A.L and Middle East Airlines join forces to broaden the range of Cedar Miles rewards.
Gabriel Abou Adal S.A.L (GAA), exclusive and sole agent of Volvo Cars, Trucks and Buses in Lebanon, revealed today its new collaboration with the Middle East Airlines (MEA) during a joint press conference held at Volvo Showroom in Beirut. The new offer, a valuable addition to the unique Cedar Miles rewards, was announced in the presence of GAA and MEA senior officials and was attended by members of the local media scene.
The collaboration is part of Volvo’s global strategy to partner with major players of the communities it operates within. The offer rewards Cedar Miles card holders, eager to experience Scandinavian luxury by owning a Volvo, exclusive benefits: Upon purchasing any Volvo model from GAA, Blue Cedar card holders will receive $1,000 worth of accessories, Silver Cedar card holders will be offered free registration and Gold Cedar card holders will be exempted from the 10% V.A.T.
"GAA is celebrating its Golden Jubilee this year, folding 50 successful years in the Lebanese market, making it one of the oldest Volvo dealerships in the world” said Marwan Naffi, General Manager of GAA. “We are now preparing for the next 50 years and this collaboration with the MEA is the first amongst future projects that GAA will be undertaking this year. In 2013, GAA will be inaugurating Volvo new Center, a brand new facility that will optimize Volvo’s global Next Face program that is steadily being implemented in all Volvo showrooms around the globe.”
Rima Mikaoui, Director of Public Relations at Middle East Airlines, thanked Volvo on behalf of MEA for the generous offer made to Cedar Miles members, wishing the company success in the Lebanese market especially that the well-known trademark is a model of quality and modernity.
From his side, Mr. Chadi Abou Daher, Director of Customer Services at Middle East Airlines, said: “We consider this collaboration to be an addition to the unique benefits offered by Cedar Miles to its members. The reward program extends to more than only free tickets and includes other services such as lounge access, extra baggage allowance and other priority benefits that make each trip with MEA a unique experience. Therefore, Volvo's offer is a valuable gift that is added to our bouquet of recognized rewards”.
This collaboration will pave the way to a long standing partnership between the two parties. The offer is valid for all Cedar Miles members, with any purchase of a Volvo car registered under the same card holder’s name.
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About Volvo
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Gothenburg, Sweden. The brand Volvo has come a long way since then, covering about 100 countries, comprising some 2400 sales outlets and service workshops around the world, including about 1500 in Europe and 400 in North America. The brand Volvo exudes road safety, quality, excitement and environmental control. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension, the innovative BLIS (Blind Spot Information System) and the world first pedestrian airbag has enhances the brands own vision to “be the world’s most desired and successful premium car brand”, aiming to “create the safest and most exciting car experience for modern families”.
About Gabriel Abou Adal S.A.L.
Gabriel Abou Adal S.A.L. (GAA) is the exclusive and sole agent of Volvo Cars, Trucks and Buses in Lebanon. Established in 1962, GAA has a long and rich heritage driven by his reputation of seriousness and reliability. Since the introduction of the first Volvo car to Lebanon, GAA was highly recognized by Volvo executives as a benchmark Volvo dealer in the Middle-East. Today GAA is a thriving and respected player in the automotive field in Lebanon offering unrivalled dedication to meeting its customers’ needs. Guided by Volvo corporate mission and values combined with expansion ambitions, GAA is currently working with Volvo on the opening of new markets in the area.
About Middle East Airlines
Middle East Airlines, member of the global SkyTeam alliance with a consolidated route network covering 993 destinations in 186 countries, the national airline of Lebanon, is one of the leading Middle Eastern carriers. From its home base in Rafik Hariri International Airport in Beyrouth, Middle East Airlines flies to 30 international destinations in Europe, Middle East and West Africa. Since 2003 the airline has carried out an ambitious fleet renewal program, with the addition of 4 Airbus A330-200s and the acquisition of 4 Airbus A321s and 8 A320s, which make up the current Middle East Airlines fleet. MEA offers its customers very luxurious services both on ground and on board, reflecting Lebanese culture and hospitality. For more information about MEA, visit www.mea.com.lb
