Beiruting News

Samsung Electronics Levant, a global leader in digital media and digital convergence technologies, and Cherfane Tawil & Co., authorized distributor for Samsung Electronics in Lebanon, hosted two events for dealers and floor salesmen in line with the launch of the 2015 Home Appliances lineup in Lebanon.

 

During the dealers' function which was held at the Regency Palace Hotel and gathered over 300 guests, Samsung Electronics introduced the latest home appliances lineup and launched its new Activ Dualwash^TM top-load washing machine that delivers an all-in-one solution for pre-treating laundry. Designed to elevate the everyday home experience for consumers, the products conveniently and easily tackle household mess while featuring outstanding performance, smart design and sleek functionality. Following the training, dinner was served alongside the renowned, comical 'Fadi Reaidy Show'.

 

Over 100 floor salesmen from across Lebanon were also invited to a full day training session at Smallville Hotel, where Samsung Electronics introduced the Activ Dualwash^TM in addition to their new Refrigerators and front-load Washing Machines. A delicious lunch and interactive session conducted by John Kairouz followed, engaging the guests in games and fun activities revolving around the new line of products.

 

Samsung top-load washing machine Activ Dualwash^TM saves time during the laundry treatment and pre washing process with a simple yet revolutionary feature.

 

The top of the Activ Dualwash^TM washing machine includes a built-in sink with water jet and gentle scrubbing surface, providing a separate space to pre-treat tough stains, like heavily soiled sports uniforms, or hand wash items, and delicate wool items. Once complete, the laundry and water can easily be poured into the machine. Samsung's Activ Dualwash^TM all-in-one solution enables consumers to handle the entire wash process in the laundry unit instead of having to spread it out over multiple locations, avoiding mess and saving a considerable amount of effort.

 

The Activ Dualwash^TM adds additional convenience and piece-of-mind with its Magic Dispenser.

A propeller inside the dispenser creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergents in the dispenser itself, while the Wobble Technology provides gentle care of fabrics. Unlike conventional washing machines, it moves the water in many directions, creating a vertical wash action that circulates clothes more effectively, which prevents clothes from becoming tangled and gets them even cleaner. In addition to the Digital Inverter Technology that uses less energy, with less noise.

 

The Activ Dualwash^TM features two long filters [Magic Filter], located at the water level, effectively trap the lint, fluff and particles that come out of clothes during washing. This ensures that laundry is cleaner and drainage doesn't get clogged. Activ Dualwash^TM offers easy control methods with the Slanted Control Panel located at the back of the machine so it's easier to get clothes into and out of the tub, and is protected from water splashes. Its Dual Cluster buttons are also clearly grouped into 2 separate categories (options/cycles), which makes it simpler to select the ideal settings for specific needs.

 

The Activ Dualwash^TM features a sleek design for modern homes, including a tempered glass door makes it easy to see inside and is also very strong. It won't get scratched or damaged even with a heavy load of laundry. And the Soft Close Door prevents loud bangs and painful accidents. The hinge automatically slows the door down in the final few centimeters, for a slow and gentle close.