Beiruting News

Growing up, you may recall your mother or grandmother insisting on hand-washing items of clothing, mostly in sinks, prior to transferring them to a washing machine for a regular wash cycle. This was often done to remove stains from light colored garments or handle delicate clothing. This common practice of soaking and hand-washing clothes in sinks has been passed from generation to generation, and pre-treatment still remains a part of many households to ensure the cleanliness of clothes and to protect soft fabrics.

 

 

While sinks may appear to be convenient areas to pre-treat garments, this is also where daily routines such as washing hands or dishes, brushing teeth, and shaving are carried out. According to studies carried out by the National Sanitation Foundation International (NSF), a global public health and safety organization, sinks have revealed to be storehouses for germs. This is due to the moist environment in the sink that acts as breeding grounds for harmful bacteria. Hence, the purpose of pre-treating clothes is defeated the moment garments touch the sink that is covered in various bacteria.

 

 

Mr. Ashraf Abu Irshaid, Head Digital Appliances Unit at Samsung Electronics Levant said, "While the culture of pre-washing has been sustained across generations, there is a need to raise awareness on the downsides of using bathroom or kitchen sinks for this purpose. Taking this into account, Samsung has introduced into the market a revolutionary laundry innovation - the Samsung activ dualwash^TM top load washing machine."

 

 

 

This next generation washing machine boasts a unique built-in-sink, with an embedded washboard and water jet, thus allowing you to pre-treat clothing in one area. Samsung's engineers have designed the sinks with rippled surfaces to ease the process of scrubbing stains off clothes. In addition, the water jet allows direct flow of water into the sink, thereby evenly distributing detergent.

 

 

 

Following the pre-treatment step in the built-in sink, the clothes can simply be dropped into the drum of the washing machine. As an all-in-one solution, the Samsung activ dualwash^TM eliminates the hassle of moving pre-treated clothes from one place to another, thereby saving you a considerable amount of effort. Samsung also recognized that a pet peeve of consumers is cleaning out residue from the detergent dispenser. The Magic Dispenser^TM in the Samsung activ dualwash^TM includes a propeller that makes a powerful water vortex that dissolves and spreads the detergent evenly, leaving no residue on the clothes or inside the detergent dispenser.

 

Concerns about the cleanliness of sinks have now become a thing of the past. With this revolutionary way of pre-washing clothes, along with the convenience of doing laundry in one place, laundry becomes less of a chore!