Beiruting News

GapKids has partnered with ED, Ellen DeGeneres' new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are.

Launching in Lebanon, the collection, and supporting campaign, is rooted in the same core values that Gap brand has stood for over the past 45 years. Individualism and liberation that comes from confidently being your most authentic self are core values Gap shares with American comedian, talk show host, producer, writer and actress, Ellen DeGeneres.

The "GapKids x ED" collection is built on Gap's most loved wardrobe staples, but with an impactful twist for girls. The collection prominently features two pieces of iconography:  the lightning bolt, a symbol of empowerment, and the speech bubble, a symbol of self-expression.

"Partnering with Ellen DeGeneres represents a collaboration between two American style icons," said Jeff Kirwan, Gap Global President. "Ellen has become a global symbol for inspiring her audiences and fans to take pride in who they are. This is a natural fit with the heritage of Gap, which has long stood for encouraging individualism. We are excited to launch this collection and at the same time come together to champion girls and boys to realize their potential."

The collection also encourages kids to express themselves with self-customizable clothing and accessories that they can decorate freely using fabric or chalk markers. A variety of iron-on patches are available for purchase to personalize the customer's favorite styles, like the iconic "GapKids x ED" Denim Jacket. The entire collection of over 70 pieces consists of outerwear, sweatshirts, leggings, dresses, T-shirts and accessories that all add a fun and playful look to any wardrobe.