On the back to school season, TSC collaborated with BASSMA to ensure a special comeback to school to the NGO’s children. For a period of one month, TSC was inviting social media users to reveal what they remember since elementary school from stories and special moments, or share their school pictures tagging their friends. For every memory shared through Facebook, Instagram or Twitter, TSC customers and fans were helping others while having the chance to win cash back vouchers from TSC. Every day during the month of September, TSCwas donating a school supply kit to one child from BASSMA family, and every week, one participant was getting a 50.000L.L. voucher to buy school stationary from TSC.
Head of Marketing at TSC Aline Doumit said that, “TSC promises to always stick to its commitment in contributing with corporate social responsibilities and support its community, and today, we are proud to be able to draw smiles on children’s faces through this special collaboration with BASSMA NGO”.
Sandra KlatAbdelnour, Founding President at Bassma, said that, “Bassma believes that children’seducation is one of the most important pillars of a prosper society and every person has the right to achieve their potential through access to the proper resources.” She added that she“hopes this initiative will be a step into realizing BASSMA’s children’s dreams of a bright future”.
