Nissan has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East today. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.
The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.
Nissan Middle East Managing Director, Samir Cherfan, commented: "The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today - and drives like nothing in the segment. It not only resets Nissan Maxima's iconic '4-Door Sports Car' positioning, it sets a new standard for style, performance and technology in the large sedan segment.
"The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn't seen anything as exciting as this within this segment."
The high performance, top-end sedan will support Nissan's ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014.
Nissan Maxima's styling showcases Nissan's new design language - including V-Motion front end, signature boomerang lights, kick-up C-pillars and unique floating roof appearance. Inside, the Nissan Maxima's premium class-above, bespoke interior is anchored by a driver's cockpit that rivals luxury vehicles.
The all-new Nissan Maxima 2016, now offered in three grade levels including new S, SV and SR grade, will have a price ranging between $29,999 and $41,000 in GCC. Prices per market will be revealed at their respective launches and will vary from region to region.
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