Beiruting News

Dewar's, the most awarded blended Scotch whisky, has finally launched its global "Live True" Campaign in Lebanon. Through the reveal of two local ambassadors, Lucien Bourjeily and Ziyad Hermez, the campaign propelled to the public with their inspiring journeys.

Both contenders have stood for their beliefs and followed their inner passion. Their stories will inspire all who choose to follow their own path without compromise.

Lucien had studied Advertising and Marketing and was working in a reputable company in the field. Until one day, he decided to leave it all behind and follow his conviction for the theater. He fully dedicated himself to writing, directing, theater and film and despite the difficulties and insecurities faced, it was the best decision he made.

In parallel, Ziyad had studied Information Technology and was working in New York.  At one point, he decided to reembrace his roots and his love for the Lebanese 'mankoushe', making it his profession.  He learnt the secrets of the business and opened up a bakery in the midst of New York.

Dewar's Live True Campaign is designed to speak to the lives and aspirations of all those who live according to their own convictions and principles, and who value authenticity above everything.

Its voice comes from real people from around the world whose lives have been shaped by their passions, much like Lucien and Ziyad.