Beiruting News

MINI fans across the Middle East can now design the car of their dreams as the car manufacturer has launched the MINI Configurator on their regional website. Offering a host of customisation options for the exterior, interior and equipment, the Configurator helps individuals who are planning to purchase a MINI to visualise the final product, complete with all the extras and additional features they desire.

The first thing to do when using the Configurator is to choose which model you want to base your customised MINI on. Once selected, along with the type of transmission, the next step is to design the exterior of the vehicle by choosing from the complete range of solid and metallic colours available, as well as additional individualisation options for the mirror caps, roof and stripes. When the user selects certain options, such as the type of wheels, the Configurator will automatically prompt the user if their choice affects the overall specifications, for example by adding a complete signature interior or exterior package. To get a better look at the masterpiece in the making, the user can spin the car around at any point during the exterior customisation process.

Moving on to the interior of the MINI, the Configurator allows the user to design their individualised look and feel by choosing which fabric or leather they prefer for the car seats, as well as any interior trims they may wish to add. Note that the view has now shifted so it appears you are glancing into the driver's seat.

Next up the user gets to select which MINI pack they prefer, such as the John Cooper Works interior or exterior pack, the Chili or perhaps the Trafalgar. When clicking on one of the packages, the Configurator will immediately outline which add-ons are included. For added customisation, equipment can also be added, such as audio, navigation and comfort options. At any moment the user may choose to view a summary of the options they have chosen, which also gives an overview of the car specifications, such as its power output, fuel consumption, co2 emissions and acceleration. If the user is not happy with their choices at this stage, he or she can simply choose to reset to the starting specifications.

Once the MINI is complete, the user can choose to print off the visuals together with the chosen specs, or to simply save it. But as the user may be feeling particularly inspired at this point, the Configurator even gives the option to request a MINI test drive straight away.

Commenting on the launch, Yahya Stopic, Retail Marketing Manager MINI, BMW Group Middle East says: "The MINI Configurator has been designed with a MINI customer in mind. It brings automobile browsing to a whole new level as it puts the customer in charge of their creative choices even before they step into a MINI showroom."