International communications group Publicis has announced that it's uniting with the fast casual diner Zaatar W Zeit after a successful pitch involving another international agency. Since 1999, Zaatar W Zeit has established itself as a warm eatery that promotes a sense of togetherness with a dedicated fan base that allowed them to spread their welcoming atmosphere over 5 countries in the Middle East. Thanks to them, people have a place to be when they want a home away from home.
After getting to know the brand, Publicis was naturally able to connect with them on an emotional level. The agency's understanding of their values and morals allowed them to propose ideas that can transform the brand into new and exciting ways while staying true to their core identity. After seeing the work, Zaatar W Zeit was thrilled to delegate their corporate and tactical campaigns to Publicis starting November 2015.
The Managing Director of Zaatar W Zeit, Frida Farah, commented, "Moving to a multinational communication agency would help Zaatar w Zeit move to the next level. The agency's strategic approach combined with the team's expertise will undoubtedly help us strengthen Zaatar w Zeit leadership position in the Middle East and kick-start the exciting expansion plan in Europe. We are delighted to work with an extremely passionate and young team at Publicis and look forward to accomplishing great things together"
Manuel Wazen, Marketing Manager of Zaatar W Zeit, was excited by the fine work that was pitched by Publicis. He felt that they captured the essence of Zaatar W Zeit, which is necessary to expand the brand. "We're sure that this new partnership will take us to a whole new level of strategic thinking while aiming for a wider expansion around the world"
The Managing Director of Publicis Beirut, Ziad Jureidini, stated that winning the account was a "Proud achievement to the Publicis team who infused their passion in this pitch. The sky is the limit for this brand and we aim to help ZWZ expand and become global"
