Beirut proves once again worthy of the "capital of luxury" title, with the opening of the first VARTAN Jewelry boutique in Beirut Souks, an event signed GATA Events & Promotions.
Announced during an exclusive celebration at Momo's Restaurant and attended by H.E. the Egyptian Ambassador Ashraf Hamdi, the opening gathered more than 150 of Lebanon's most distinguished women, dignitaries, and diplomats and featured VARTAN's 2013 collection.
The VARTAN brand counts today amongst Egypt's most famed and prestigious jewelry houses, with an impressive track record and over nine decades of excellence and distinction in the Jewelry business. Established by the Kazandjian family, the name VARTAN has become synonym with matchless craftsmanship and timeless designs.
Speaking on the occasion, Mr. Vartan Kazandjian, owner of VARTAN Jewelry, said: "we are very pleased to be opening our first store outside Egypt in Lebanon, and Beirut specifically, which we consider a landmark for fashion and luxury in the Middle East. We are confident that we will add our glamorous touch of creativity to the posh jewelry business in Lebanon, a touch that we have cultivated for over nine decades of passion and dedication to gold, platinum and precious stones".
VARTAN Jewelry has served elite customers from the four corners of the world, including Egypt where they accustomed members of the Royal family, Pashas and the respective families of former Egyptian presidents Nasser and Sadat. The brand has also adorned Egyptian divas like Um Kulthoum, Faten Hamama and Yussra with beautiful jewelry pieces.
VARTAN Jewelry is now open at the Jewelers Souks in Beirut Souks, welcoming customers during the festive Christmas season and all-year long.
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About VARTAN
Established in Cairo in 1920, VARTAN Jewelry is one of the most prestigious jewelry houses in the Middle East. VARTAN's unparalleled workmanship, ran under the guidance of the Kazandjian family, has expanded a small family business into a successful brand with international appeal. In addition to masterly designed gold and platinum, the Jewelry house deals with precious and semi-precious gems.
