Beiruting News

Pencell PR & Events Beirut, part of The Network Communication Group, further cemented its position as one of the Middle East’s leading communications agencies by scoring a double win at the MENA Digital Awards Show that honors digital communication efforts in the region.

During the awards ceremony that took place in Dubai on the 26^th of April, twoBronze awards were grantedto Pencell PR & Events in the Integrated Digital Campaign and Digital Cause Marketingcategories for theirnational anti-drugs awareness campaign“#Ou3a”.

Nadine Kalache Maalouf, General Manager of Pencell PR & Events Beirut, has heaped praise on the company’s team for raising the creative bar; she said: “To be awarded a doublewin is the first step towards many other greater achievements. But this success hasn’t come by chance; it is the direct result of painstaking planning to take our creativity to a level where we are now competingwith the best players in the industry”.

The “#Ou3a” campaign was championed by Pencell PR & Events Beirut with the assistance of the great teams of its sister companies AGA – ADK Dubai, Wetpaint Beirut and Equation Media Beirut who played a key role in the successful execution of the campaign.

Roger Sahyoun, Chairman of The Network Communication Group, commented: “The double win is the first of many upcoming awards.Our goal has been to grow our creativity to reach a consistent, international standard;and we will strive to constantly improve.My thanks are extended to each and every member of our team in the region and particularly our team in Beirutwho, not only presented an outstanding campaign, but also turned it, through hard work and persistence, into a nationwide movement”.

The award winning campaign was developed and executedon behalf of Dahr El Bacheck Government University Hospital who wanted to address the drug abuse problem, rapidly escalating among Lebanese youth, while shedding the light on their detox facility that provides health care to a large number of Lebanese patients applying premium quality standards and state-of-the-art technologies at minimal cost.