TRACCS Lebanon has partnered with AIESEC in Lebanon for the YouthSpeak Forum in which youth voices were heard, their views discussed, and solutions were proposed. The forum included a panel on which TRACCS Lebanon's Managing Director, Ms. Katia Yasmine, explained the need for everyone including Lebanon's youth to go the extra mile when looking to learn. This came in-line with the YouthSpeak survey's results that showed that the majority of Lebanon's youth seek extracurricular activities, such as volunteering and workshops, in order to learn and advance their skills. The forum also included two workshop modules, one of which included a Public Relations (PR) training conducted by TRACCS, and which resulted in three groups presenting PR campaigns within the hour.
Through its office in Lebanon, the leading PR network in the Middle East continues to advance the PR industry by training youth on the significance of PR as well as its current standing and direction in the region through several workshops and partnerships. Most recently, TRACCS Lebanon was the exclusive event partner of the P World's Marketing Kingdom Beirut. With over 6000 delegates in 11 countries including Jordan, Egypt, Qatar, Azerbaijan, and Turkey, the Marketing Kingdom is one of the fastest growing Marketing platforms worldwide. The remarkable event hosted a number of Marketing directors from leading international names such as Facebook, Twitter, Coca Cola, Visa, and Unilever among others. Over the course of two days, the event's speakers stressed on the importance of relevant communication through digital channels as well as integrated campaigns. The Marketing Kingdom Beirut's key message was to talk with consumers and not at them - an important note that directs the effectiveness of communication content.
By hosting events related to current issues and trends, and investing in the future, Lebanon positions itself as a forward-thinking and future-building country. With that in mind, TRACCS Lebanon continues to play its part in advancing the PR and communication sectors through future activities and collaborations.
