Beiruting News

Samsung Electronics Levant unveiled the latest technologies in the home and entertainment appliances during a forum held on Thursday, June 2^nd at TANIT in Zekrit, Lebanon. The company highlighted the role of great technology, content and services in shaping the future and pushing boundaries to build an ecosystem that promotes smarter living and a connected future.

Samsung Consumer Electronics Forum was held with the presence of Mr. Changsup Lee, Samsung Electronics Levant President, and Samsung's official partners and dealers from the Levant region; Jordan, Iraq and Lebanon.

Mr. Changsup Lee, Samsung Electronics Levant President, commented on Samsung's innovative home appliances by saying: "Samsung continues to push the boundaries towards its vision of delivering innovation that matters. Today, we at Samsung Electronics Levant are gathering at the Consumer Electronics Forum to unveil the latest technologies, innovations and products for all the regional consumers."

"Gathering in the Spirit of Levant" was the essence of the forum, where the general atmosphere represented the magical essence of the Levant Region and Samsung's workmanship in utilizing its technologies to pave the way for smarter living. During the event, Samsung showcased the groundbreaking home appliances that feature durability and advanced technologies to meet the customers' needs.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience and maintained its leadership position globally for the 10^th consecutive year, by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup, and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung's 2016 SUHD TVs feature the world's only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung.in addition to providing premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth's eye enables it to see better at night.

Built on the Tizen operating system (OS), Samsung's 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote - with no setup required.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can't live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus^TM technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience 'first day fresh' food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Samsung introduced its latest AC products during the event, including: 360 Cassette, DVM Chiller, DVM S 30HP and DVM S Eco 14HP.