For the second consecutive year, Renault Lebanon, represented by Pierre Heneiné, was awarded the 2015 P.A.R.I.S. Challenge (Partners Awards: Renault International Sales). The Bassoul HeneinéGroup, Renault Lebanon agent since 1952, is one of the first Renault importers in the world. The company, which sellsthe most European car brands in Lebanon as conferred by the AIA, the Association of Automobile Importers,set a new sales record in 2015, with a growth rate of 13%.
The Renault Group, along with the Partners Awards: Renault International Sales, has been challenging its network of importers* since 2014. The challenge rewards partners that have contributed the most to the Group in terms of market share, growth in sales, respect of brand standards and representation of Renault Group brands to customers.
This past May 24that the Partners Awards: Renault International Sales ceremony, Thierry Koskas, commercial director of Renault Group, awarded the 14 best importers of 2015, which included Renault Lebanon represented by Bassoul Heneiné.
* In 2015, importers representing Group Renault brands in over 90 countries commercialised 7% of the total sales volume of the Group. Between 2010 and 2015, they doubled their sales volume and sold over 200,000 vehicles.
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