Beiruting News

209 serves as an online wine consultant, helping consumers find a bottle of Lebanese wine to fit their tastes, needs and budget and have it delivered to their door

Buying a bottle of Lebanese wine just got easier with the launch of http://www.209LebaneseWine.com - a powerful online platform that aims to give wine connoisseurs and social drinkers easy online access to the widest range of available Lebanese wine.

The company - which is named after the Pantone reference of the color shade of red wine - aims to lead an educated change in consumer behavior through a mix of ecommerce channels and experiential assets such as a Wine Truck, Wine Club and Wine Blog that encourages exploration of the eclectic world of Lebanese wine.

"The goal of launching 209 is to democratize the consumption of Lebanese wine locally and internationally - educate the consumer on different wine producing areas and grape varieties, encourage exploration and help them confidently choose a bottle of Lebanese wine," he adds. "209 is built around 4 key values, Choice, Reliability, Convenience and Guidance." says founder of 209 Selim Yasmine.

By working with wineries across Lebanon, 209 is the only online marketplace where                        customers will be able to find a selection of almost every available Lebanese wine.

To overcome the issue of unfamiliarity with local labels, 209 has developed a powerful search and recommendation engine that acts as an online sommelier. Using a series of filters, 209 helps customers find and buy the best wine to suit their tastes, preferences and budget. 209 complements this service by sharing educational blog posts, expert guides and hosting regular events and tastings to encourage wine discovery and experimentation.

Customers can also expect an enhanced buying experience - 209 is run by passionate and knowledgeable wine experts who store, deliver and serve wine under optimal conditions ensuring a top-quality end product. The convenient online payment and delivery-to-door system ensures a Standard 2 days or an Express 24-hour delivery cycle anywhere in Lebanon.

209 has been hailed by the Lebanese wine community as a much-needed step to empower local wine producers.

The online direct-to-consumer distribution of 209 is expected to open new horizons to Lebanese wineries seeking to expand their market at home and abroad, while hosted wine tastings and events will allow local wine producers the opportunity to meet, interact and get direct feedback from their customers.

"We want to build a community of Lebanese wine lovers. A lot of our initiatives are aimed at encouraging try-and-buy behavior - our Wine Club will offer members Monthly Discovery Packs, Exclusive "Wine of the Month" Offers, invites to Tasting Events, discounts at our Wine Truck and other perks like at-home Sommelier Services that deliver a personalized-quality wine drinking experience to your home," says Yasmine.

"Loyal users of 209 will also be able to earn points through purchases, referrals and social shares that can be used to buy future bottles. The idea is to spread the love of Lebanese wine and put a bottle on every wine lover's table in Lebanon and abroad."