Huawei Consumer Business Group, took part in the 14th edition of BLOM BANK Beirut Marathon which was held on Sunday, November 13, 2016 under the slogan of "Run For The Long Run". The sponsorship coincided with the recent launch of Huawei Nova Plus smartphone in the Lebanese market.
"We believe that the mindset of marathon runners, who leverage perseverance to run great distances, has much in common with the values of Huawei. Our partnership this year with Beirut Marathon Association aimed at supporting all participants who ran to defy their expectations," stated Rex Lui, President of Consumer Business Group Levant Region. "Lebanon represents an important market for Huawei in the region hence investing in local talents and supporting such initiatives will contribute in empowering the Lebanese community and unleash their potentials - which are at the heart of our strategy," added Liu.
In the buildup of the event, Huawei held a set of interactive activities at its booth which was located at the Start Line in BIEL area allowing runners to experience the features of the new Nova Plus and the chance to win one of many devices.
The Huawei Nova Plus underscores the beginning of an exciting new series designed to defy the expectations of the most dynamic consumers. The Nova plus's high-end design and fantastic camera is just perfect for today's modern lifestyle. It features the best-in-class 16-megapixel rear camera and advances for more vivid photography, a stunning multi-curve design, performance updates for enhanced usability, an intuitive user experience and long battery life.The new series of Nova phones is now available across the local market.
With its Nova series, Huawei reinforces its position in the market as a key player in the smartphones segment following the very successful launches earlier this year, including the powerful Mate 8 and Huawei P9 which redefined the standard in smartphone photography.
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