This year Grey took the Mena Cristal awards by storm with a triumphant return to the award circuit after being absent for a few years. Grey took home three Gold awards for their contribution on the Enough Waiting/Act for the Disappeared campaign launched in November 2012.
In total Grey took home six awards, among which three were gold awards in the following categories; Integrated Driven by PR category, Film Cristal for the category of NGO/Great Cause/Charity, and the third was an Integrated Cristal award, all for the Enough Waiting/Act for the Disappeared campaign.
Marc Chalhoub, Chief Creative Officer who led the campaign said, "These awards are based on a collaborative effort by the Grey team who were driven by their belief and passion for this cause. We dedicate these awards to the families of the Disappeared and continue to stand by them and will never lose hope in this cause. We also would like to thank the NGO Act for the Disappeared for putting their trust in Grey to elevate their cause and make it a nationwide success."
In addition to three Gold Cristal's, Grey also took home a silver award for the following; Smelly Carpet/ Almobidoon Outdoor Cristal for the category of Home/Clothing/Accessories and two bronze awards for; Smelly Carpet/ Almobidoon Press Cristal, and Hiding Grease/Fairy Press Cristal also in the category Home/Clothing/Accessories.
Although the road back has been at times difficult and challenging, these awards justify the long overdue return of Grey's illustrious position as one of the elite advertising companies in the region.
