Beiruting News

adidas Football has launched the new ACE 17+ PURECONTROL as part of theBlue Blast collection, including on-pitch, cage and street adaptions.

The Blue Blast ACE 17+ PURECONTROL's latest feature is an all-new Purecut Sock System. Designed to provide an optimal fit, the highly stretchable material helps lock the foot in place while adjusting to even the most complex movements. It features a360 degree fully PRIMEKNIT upper to ensure zero wear-in time is required and is protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.

Another innovative design feature is the inclusion of adidas'industry-defining BOOST technology. The BOOST sole is made up of thermoplastic polyurethane (TPU),which delivers an unrivalled energy return with every step. The boot also features a SPRINTFRAME sock liner, with the end result being more energy than conventional midsoles and unrivalled levels of comfort.

The collection also includes the Blue Blast ACE 17+ PURECONTROL Cage version. Featuring the same blue and black colour way as the on-pitch silo, the cage version includes a PRIMEKNIT upper with a layer of NSG film to provide close ball control. A stretchable layer of TECHFIT material between the blue and black colour blocks optimises comfort, whilst a black EVA strip features above the heel's BOOST to offer stability.The three stripes in chrome also feature pink accents fora more lifestyle look. Comfort, stability and energy returnare offered through the BOOST material on the heel counter.

Inspired by the street, the ACE 17+ Street shoe completes the Blue Blast collection.The predominantly blue colourway features pink details and is constructed with a three-piece PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.

For further information please visit adidas.com/football or go to facebook.com/adidasfootballor follow @adidasfootball on twitter to join the conversation.