See if you can transform your body in time for those hot summer months with
Special K’s Dare to Wear Red challenge – a two-week plan which can help you
lose weight!
Beirut, Lebanon June 2012: We’ve all been there. The winter and spring slowly drag on, and
then, suddenly, the summer creeps up on you and the pressure to quickly shed those extra kilos
begins. The difference this year is that thanks to Kellogg’s Special K, your desire to get in shape
can finally be achieved! For a leaner, fitter, ready-for-summer body, take the Dare to Wear Red
two-week challenge and see if you can get instant results in a mere 14 days!
Red is the colour of confidence and with the Dare to Wear Red challenge, you can embrace this
eye-catching shade and free yourself of all inhibitions whether you’re frolicking on the beach, on
holiday with loved ones, or all-dressed up for a friend’s summer wedding. Special K’s formula
for an enviable body during those long summer months is simple: for two weeks, eat two bowls
of your favourite Kellogg’s Special K twice a day (once for breakfast, and again for either lunch
or dinner), with a third well-balanced meal. Incorporate exercise into your daily regime, and
you’re set!
In recent years, the globally-renowned Special K two-week challenge has had immense success
in Lebanon, with previous campaigns proving to be highly popular in helping women reach their
target weight. The simple and scientifically-proven eating plan urges women of any size or age
to embark on an overall healthier lifestyle where they can lose on average 2kg, and sometimes
even drop a full clothing size in a matter of weeks.
“For more than 50 years, the Special K brand has been helping women to control their weight
without sacrificing eating real, great-tasting food,” said Dr. Kathryn O’Sullivan, Kellogg’s
Global Nutritionist.
With Kellogg’s Special K being 98 per cent fat free and comprising three delicious flavors
(Original, Red Berries, and Oats & Honey), women no longer have an excuse for not taking care
of their bodies!
For more information on this initiative, visit www.specialkchallengelebanon.com
Vote for the dress you like the most !! PRIZE:A SELF CUSTOM MADE AND UNIQUE RED DRESS MADE BY AIISHA RAMADAN, A REALLY WELL KNOWN DESIGNER IN LEBANON WE ALREADY HAVE A COLLABORATION WITH BUDGET: $1500
