Following their continuous support to The Lebanese Association of SOS Children's Villages since 2012, and on the occasion of Mother's Day, Spinneys,the leading retailer in the region, launched a 12-day donation campaign at all its branches in Lebanonto support SOS mothers.
As always, Spinneys customers participated in the campaign and were able to donate 1$ or more on the tills,to receive in return automatically additional 5 Spinneys loyalty points for each dollar donated. The amount collected by this campaign exceeded 74 million Lebanese Pounds and was presented to the SOS mothers at Spinneys Hazmieh branch, in the presence of the children of the association, who also had the chance to take part in fun and interactive holidays activities held at Spinneys.
The National Director of SOS Children's Villages, Mrs. Viviane Zeidan expressed her huge gratitude for Spinneys' continuous support to the NGO and thanked each individual forthe financial and moral support that helps SOS enormously to continue their mission where no child should grow alone.
The campaign aimed to honour those unique mothers who embrace SOS children with all the love and care they have. For this, Spinneys thanked allits loyal customers for their constant support for the humanitarian campaigns it has been conducting throughout the years.
It is worth mentioning that within its CSR program, Spinneys had previously launched a co-branded loyalty card with the Lebanese Association of SOS Children's Villages
