NYX Professional Makeup,affordable brand for professional makeup,from L.A., that enables boundless beauty artistry for all, just landed in Beirut! During an amazing pre-launch at Jamalouki convention, visitors were invited to discover some of the 2000 references of one of the coolest American brands, within an amazing 140-sqm booth.
Apart from the free consultations and beauty bars, the brand hosted so many activities during the 3 days festival, starting with surprise gifts offered to the first 50 people in line each day.Visitors could feel their head spin with live demonstrations of body and face painting, meet &greet sessions with digital influencers and make-up lovers, competitions to win products...For the big finale, a circus with full-scale body painting show gathered more than 200 people including make-up artists, influencers and media.
It all started in 1999 with a line of rainbow-bright colored lip and eye pencils, when the founder, young female Korean-American entrepreneur, dreamed of giving makeup lovers the ultimate tools for self-expression at an accessible price. While NYX Professional Makeup, named after the exceptional beauty of the Greek goddess of the night, started small, it did not stay that way for long! The brand grew within the professional makeup community through trade shows and makeup schools, allowing every artist to fill their kits with an abundance of affordable, high-quality products. It offers now more than 640 lipstick shades, palettes that rival those of prestige brands, brow beautifiers in all forms and textures, killer foundations, and more than 170 different liners, all inspired by professional techniques and the latest trends!
NYX Professional Makeup is indeed a digital and social pioneer, as they consistently rank among the top three most-liked makeup brands across all social media platforms, and almost all of their content is user-generated.Over time, the NYX Professional Makeupcommunity has expanded to include today's most influential digital beauty Vloggers and Instagrammers. The brand also supports tons of up-and-coming makeup artists, helping them to launch their feeds and grow their followers, turning makeup mirror dreams into full-time careers.
See it for yourself! Since end of May, has its own pop-up store in ABC Achrafieh. And join our regional digital community on Insta @nyxcosmetics_arabia
