Under the auspices and in presence of His Excellency the Minister of Environment Mr. Nazem El Khoury, Les Affichages Pikasso staged its annual Pikasso d'Or ceremony at the Pavillon Royal at Biel, on Friday February 22, 2013. 800 persons including a large number of leading advertising agencies, clients, media representatives and the 'who's who' of the industry in Lebanon and the Region were present for the event.
On this occasion, the well-known composer Khaled Mouzannar created a dedicated musical theme. The Pikasso d'Or is a prize that rewards the best creative out of home advertising campaigns, according to internationally recognized parameters; it was launched in 1988. Pikasso invited prominent Lebanese, Jordanian and Algerian advertising personalities to participate in the international jury. The jury met in Beirut on February 21, 2013, and the best posters of the year 2012 were selected.
Presided by Mr. Alain Weill, the members of the Jury were: Mr. Andrew Rawlins, General Secretary, CEO of Epica Awards; Mr. George Jabbour, CEO MCN Lebanon and President of the Advertising Agencies Association (AAA); Mr. Joe Abou Khaled, Creative Director at Impact BBDO; Mr. Karim Achy, Regional Creative Director at Havas Worldwide; Mr. Karim Abu Khadra, CEO at Menacom Amman and Mr. Toufik Lerari, CEO of Allégorie Algiers. For this 20th edition of the Pikasso d'Or 2012, 176 visuals (78 campaigns) were presented by 20 agencies.
C&F campaign by Impact BBDO was voted the best creative campaign of 2012 by the Jury for this year.
The Pikasso d'Or Jordan 2012 will be held in Amman on Sunday February 24th, 2013, at the Four Seasons Hotel, and the Lawhat d'Or 2012 will be held in Algiers on Tuesday, March 12, 2013 at the Hilton Hotel.
In parallel, "the Best Posters of the World" presentation was held at B018 on February 20, 2013. This year again, Mr. Alain Weill unveiled the best out-of-home creative work from all over the world, to creative people and advertising professionals who attended the conference.
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