To create the future means taking inspiration from the past. To design the ultimate tool for the agile football player, adidas tapped intoa common ritual in ancient battle, in dance and in sport: the use of taping for increased physical and mental strength. The result is Nemeziz, the latest boot from adidas Football; designed for unprecedented agility for the game's most fluid players.
Each element of Nemezizhas been designed to suit players whose agility helps them dominate. For these players to be at their best they need boots to deliver security, support and adaptability and Nemeziz is built with these requirements at the fore.
Several design features have been introduced to ensure peak performance in these areas. The unique AGILITYBANDAGE features revolutionary TORSIONTAPES technology to keep the foot locked down and deliver ultimate fit, whilst a dual-lock collar secures the ankle in place to enable explosive change of direction.
The TORSIONFRAME outsole features an ultra-lightweightconstruction and TORSIONRIBS to provide dynamic push off support; a key feature for agile movement. The newAGILITYKNIT 2.0 interlocking yarn structure provides a soft direct touch and a lightweight adaptable feel.
To ensure players can experience the same level of agility in any setting, Nemeziz is also available in both Cage and Street versions. Bringing the same TORSIONTAPES and AGILITYKNIT 2.0technology as the on-pitch boot, the most agile players will be given the same tools to support their agility in the cage and on the street.
Leo Messi - who will wear Nemezizfor the first time on pitch in the Copa del Rey final on 27th May - said of the boots: "Disruption is a part of my game. A player must attempt to make moves that their opponent isn't expecting and needs to do so as quickly as possible. To be able to do that, you need complete confidence in your boots and the flexibility to move and adjust easily. The design of these boots is perfect for my game."
Sam Handy, Vice President of Design, adidas Football, said "Part of our design philosophy at adidas Football isto look back to help us look forward, something we've held true to with the design of Nemeziz. The idea of torsion and taping is not a new idea, it is present in some of our classic products and in other fields, such as Martial Arts. It has been around for generations. Our design for this product was taking that idea, of the relationship between torsion, support and agility, and using it to support the most disruptive players in the game. Our main goal is always to provide the athlete with the tools to maximise their own creativity, and with this product we feel we have provided the structure and support that can help players like Messi, Sanches and Firmino reach their true potential."
The boot will launch with a bold black and whitecolourway - Dust Storm- available from 26thMay on adidas.com and adidas retail stores.
For further information, please visitfacebook.com/adidasfootballMENA or follow @adidasMENA ontwitterorInstagramto join the conversation.
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