adidas Football andAC Milan today revealed a bold new design for the club's2017/18 season away jersey. The kit celebrates the past and present of a football icon, with a new retro graphic design created to match contemporary street style.
AC Milan is a club that combines a rich history with a creative spirit. The new away kit retains the style DNA of the Italian giants while integratinga modern trend in a retro graphic design. For the kit, adidas Football designed a graphicpattern to bridge the gap between the past and the present. The graphic is built around a recurring "M" logo.
The logo is inspired by a red and black "M" taken from an AC Milan document from which the club approvedalogo for the shirts for the 1982/83 and 1983/84 seasons. This logo has been re-imagined for use in the pattern.
While innovating on style, the new away jersey nods to the dominant history of the Rossoneri. The white shirt features two-tone red and black stripes, famously seen in the UEFA Champions League winning jerseys of2002/03& 2006/07. The design of the collar and cuffs also pays homage to the 1966/67 jersey.
The away kit will be exclusively available from adidas and club stores starting on 29th June.
For further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter to join the conversation.
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