Beiruting News

On Friday July 7^th, almost the entire team of L'Oréal Levant gathered its strength, energy and enthusiasm to shed light upon the faces "Offre Joie" children. In coordination with Offre Joie, a local NGO striving to promote unity and solidarity across social and religious barriers, more than 150 employees pooled their efforts and volunteered in different activities to brighten up the daily lives of the NGO's beneficiaries.

To welcome the children in the best conditions throughout the year, some employees restored the classrooms' desks, while others entertained the underprivileged teenagers of the summer camp with Playstation and ping-pong tournaments, and a fun karaoke party. Another group of employees put all its energy intobuilding a shaded space for the kids to play outside during the hot season, while others showed them how to use social networks in a safe way. Finally, employees of L'Oréal were happy to share their expertise in skincare and hygiene with the youths.

Since 2010, this annual solidarity day has become a symbol of generosity and engagement, allowing all L'Oréal employees around the world to commit to causes of public interest and to act for the betterment of society and vulnerable communities. Those causes mainly cover intergenerational sharing, fight against precarious situations, support people with disabilities, protect the environment, and act for employment.

"It is a feeling of pride and pleasure at seeing so many of L'Oreal Levant employees devoting their time and energy to useful, local and sustainable projects,"claimed Philippe Patsalides, General Manager of L'Oréal Levant."For L'Oréal "responsibility" is not just a word, it is also concrete actions. And I strongly believe that contributing to the well-being of the local population is a way of sharing our own success", he concluded.

Since the launch of the first Citizen Day in 2010, more and more employees have joined the initiative every year for the last seven years. In 2016, more than 28.000 L'Oréal employees across 70 countries helped more than 150.000 people through hundreds of projects and NGOs.

Check out the citizenship and solidarity experience proudly shared by L'Oréal employees with the hashtag #CitizenDay, and follow@lorealcitizenday on Instagram to know more about all actions carried outby all the countries to make our world a better place.