She is the woman who became known as the first lady of nails. When no one else knew nothing about yet, she was about to make it big. She is Jessica Vartoughian, founder and CEO of Jessica Cosmetics International. She is well known for her achievements in the nail polish industry as well as her popular line of nail care products. It was an honor to conduct an interview with her during her visit to Lebanon for an event held about the brand at Phoenicia Hotel-Beirut.
1- How were you born?
I was born in Romania, descent from an Armenian Family, and in 1962 my family emigrated to America and I was left alone in Romania for a couple of years. And few years later I joined them via Beirut because it was the only city that accepted us without passports.
2- What does the Jessica brand include?
It includes treatments for different types of nails, skin care treatments, hands treatments as well as pedicure and special hand creams in different flavors.
3- What is the added value of Jessica's products?
First of all, it is designed and made by a professional person which is me. Therefore, My first step was to design the system and then the products.
4- What are Jessica's best seller products?
I would say it's the treatments for the nails that are damaged and the nails that are pealing.
5- What is the mission of the brand?
Our mission is to have good quality, to design colors that are trending, to be updated with all the formulas as well as training people how to use the nail polish. The way of applying it is important, so it is necessary to teach the consumer how to use the polish on their hands. First you should put 2 layers of the base coat then 2 layers of the nail polish.
6- Who are the customers of the brands?
They are young women, teenagers, ladies. So it is for all ages because we have multiple colors for all tastes.
7- What are Jessica's future plans?
I would like to go into the skin care, and then to go also more into the hands treatments and we are also working on licensing the brand "Jessica" in order to that people in other countries can open stores under the brand's name.
