Swiss luxury watch manufac-turer IWC Schaffhausen celebrated the reopening of its Beirut boutique with an exclusive event in the heart of the city, where the newly designed concept boutique offers an unparalleled customer experience. The reopening event was attended by prominent celebrities and brand representatives such as Jacques Atamian, owner of Est. H. Atamian, Mher Atamian, Managing Director of Est. H. Atamian, IWC brand ambassador Raya Abirached and Lana El Sahely.
After cutting the ceremonial ribbon, IWC Regional Brand Director Middle East, India & Africa Luc Rochereau wel-comed guests, saying: "It's our great pleasure and honour to reopen the IWC boutique in Beirut, which now features the BTQ EVO concept. Beirut has been an important loca-tion for IWC for a very long time thanks to our long-stand-ing and valued partnership with the Atamian family."
The IWC boutique, located in Beirut Souks, boasts a unique ambience and interior design featuring new mater ials and display arrangements, and invites visitors and watch collectors to enjoy a unique shopping experience.
Beirut is a vibrant Middle-Eastern city that has a rich and fascinating history and a passion for fashion, music, art and luxury. Like Beirut, each IWC watch and collection has its own unique story, deeply rooted in the company's 150-year watchmaking tradition.
