Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit.
The entire lineup of shirts has been snatched up, according to the Lacoste website, and the campaign brought attention to the Save Our Species campaign to help fight extinction.
The number of shirts produced by the retailer corresponded to the remaining population sizes of each endangered species in the wild, the International Union for Conservation of Nature, an international organization advocating for nature conservation, said in a statement. A total of 1,175 shirts were sold representing rare reptiles, birds and mammals.
The 10 species represented and the number of shirts produced:
- Vaquita (Gulf of California porpoise): 30
- Burmese roofed turtle: 40
- Northern sportive lemur: 50
- Javan rhino: 67
- Cao-vit gibbon (ape): 150
- Kakapo (parrot): 157
- California condor: 231
- Saola (herbivore): 250
- Sumatran tiger: 350
- Anegada ground iguana: 450
"Together these rare reptiles, birds and mammals champion the plight of all known threatened species," the conservation union said.
The shirts were launched during Paris Fashion Week last week, and proceeds went to the union in the fight for wildlife conservation, according to Lacoste.
Source : usatoday
