The Huawei Experience Store in the City Life Shopping District in Milan Italy was created to be the first Huawei experiential model store in all of Europe. Transcending the basic functionality of the products, the space immersed guests in a genuine Huawei World experience.
Positioning itself far ahead of its competition, the concept store strategically makes use of an innovative, energy-conserving floor as well as other environmentally friendly features, including authentic European wood and glass. As soon as guests stepped foot in the door, they were able to contribute to the energy production and witness it from the display positioned beside the entrance.
Thanks to a special invitation from Huawei, the Beiruting team, among several media representatives from Levant got to discover the unique concept. While in the store, we got the chance to dive into the latest Huawei news and customize our own products, from phones to tablets to PCs. We were also given the opportunity to learn from free training courses, experience the brand's latest technological advancements, and of course enjoy some great tunes. We each went home with a brand new Huawei P20 Pro and customized phone covers.
The trip and exciting experience took place between Tuesday May 8 and Thursday May 10 2018 in one of the world's most beautiful cities. We also had the pleasure of attending a meeting with Huawei Italy's team of managers and experts. Isabella Lazzini, Huawei Italy's CBG Retail Director was the source of creativity behind the concept of the experience store. We, along with the streets of El Diomo Milano witnessed an outdoor exhibition made up of stunning pictures captured with the Huawei P20 Pro. The jaw dropping images were inspired by famous paintings including Girl With A Pearl Earring by Johannes Vermeer, Ragazza Alla Finestra by Salvador Dali, Le Tre Eta Della Donna by Gustav Klimt, among many others. Taken with the advanced lenses of the Huawei P20 Pro, every bold picture added a more modern twist to the original, in order to show the special feature of the smartphone and its advanced features.
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