Azadea Group has hit the market with another Superdry brand retail shop in the heart of the fashion capital at Beirut Souks - following the brand's flagship opening in Lebanon at Le Mall Dbayeh. The grand opening event took place at the store, where national fashion bloggers and media were captivated by the Japanese influence on the British world of fashion, amidst celebrities, models and dancers. The brand launched its new Spring/Summer 2013 collection at all its stores. The iconic British brand fuses with the exceptional Japanese graphics adding to the excitement of this season's trends.
Aline Chabenne, Country Manager at Azadea Lebanon, confirms that, "opening a second branch in Lebanon goes to show the riveting success of Superdry among the Lebanese and how the British and Japanese styles blend together to unravel a unique and coveted brand."
Amongst the crowd, attendees enjoyed the colorful and spirited show of the season's dynamic collection of vibrant fabrics and latest denim cuts. Along with the decorative fixtures, flags and delicious bites, live lounge beats by DJ Patrick Chouchani enlivened the whole British scene. An exciting Superdy challenge animated by Gavin Ford engaged attendees and provided winners with a gift from Superdry's latest collection. The Superdry Spring Summer 2013 look book is inspired by the cool and bright eighties retro styles and summer flavor. Accessories set out statements of fine complements to the outfits in fashion. Together with footwear, bags and swimwear - the Superdry SS13 collection is complete.
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