As part of its annual Flower Festival, which supports local farmers and promotes sustainable agriculture, Spinneys hosted a special event at its Hazmieh branch under the theme “The Art of Flowers”, in collaboration with ESMOD Beirut. The event featured a creative fashion show of stunning designs inspired by flowers and nature, crafted by students of the institute, and attended by media figures, influencers, and Spinney’s representatives.
This initiative aims to strengthen the bond between nature and art. Through its collaboration with ESMOD, Spinneys also seeks to empower young talents by offering them a platform to showcase their nature-inspired creations, promoting a culture of sustainable fashion and raising environmental awareness within the local community.
On this occasion, Mira Assi, Head of Communications at Spinneys, remarked that “This collaboration reflects Spinneys’ genuine commitment to supporting and empowering young talents and the local creative scene. We believe that creativity is a powerful tool for awareness and positive impact. Merging the world of sustainable agriculture with the world of design is a perfect example of that.” Ms. Assi also added that “Through this initiative, we highlight the inherent beauty of nature and emphasize the crucial role of new generations in building a more sustainable future.”
Ghada Kazan, a representative from ESMOD warmly expressed that they “thank Spinneys for this inspiring initiative that allowed our students to express their creativity, that is inspired by the beauty of nature. This experience not only enhances their artistic skills but also embeds environmentally friendly values into their designs. Today’s creatives are tomorrow’s designers—and supporting them is an investment in a more conscious and sustainable future.”
The event also featured vibrant live music performance and a floral-themed cocktail reception, adding a sophisticated and refreshing flair that matched the festival’s spirit and identity.
Through this annual initiative, Spinneys reinforces that the Flower Festival—running until May 14—has evolved into a dynamic platform celebrating beauty and nature. It highlights the brand’s commitment to crafting experiences that combine shopping and culture, promote sustainability and modern living, and encourage environmental awareness and sustainable practices.
