ELSA HOSK & RINA SAWAYAMA CELEBRATE SIGNATURE FEEL OF UGG WITH NEW SPRING STYLES
SANTA BARBARA, CA (March 12, 2026) – Southern California-based global lifestyle brand UGG®
(a division of Deckers Brands [NYSE: DECK]) reimagines its iconic classics into new, dynamic, warm-
weather styles. Introducing the Spring 2026 Golden Collection, a line of sandals and clogs that deliver the
UGG signature comfort and style for sunny days. The same cozy feeling, the same UGG®, all year long.
Fall 2025 campaign stars Elsa Hosk and Rina Sawayama return this Spring to tell the story of how the
well-loved Classic Boot continues to adapt, evolve, and shape what’s next, promising the UGG® experience
year-round with the same feel and comfort crafted from premium materials. Beginning with the Classic
Ultra Mini in the brand’s signature Chestnut colorway and transforming into an offering of sandals and
clogs, the campaign follows model and designer Hosk and musician and actor Sawayama as they don the
warm-weather collection. Centered around the idea of juxtaposition, the silhouettes consumers know and
love are met with contrasting textures, colors, style, and energy, bringing a fresh take to timeless styles.
The GoldenGlow Embossed features an embossed croc print, ultra-lightweight outsole, and straps and
upper liner crafted from 100% recycled fibers. The GoldenGaze Embossed Ankle Wrap has the same
croc pattern, this time with a slimmer silhouette for comfort. Both the Goldenstar Gleam and
Goldenstar Hi Artistitch are crafted with smooth suede, a supportive footbed, and adjustable straps,
with the latter style featuring an espadrille-inspired embroidery. Where comfort meets streetstyle, the
Goldenstar Wildwood has metal buckles and decorative bungees on top of CORDURA® UltraLite
Fabric, offering a playful take on utility.
PRESS CONTACT:
BB Consultancy
[email protected] - [email protected]
+971 58 291 0352
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand
renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world,
UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward
quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best
retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San
Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit
ugg.com @ugg
