BEIRUT OR NOWHERE
by sorbé
Sporting Club Beirut, June 2026
BEIRUT OR NOWHERE
This summer, Sorbé by Nour Arida takes over Beirut’s iconic Sporting Club with a month-long
residency inspired by the feeling of a Beirut summer.
Sporting has always existed as part of Beirut’s collective memory. More than a beach club, it is
memory, ritual, nostalgia, resilience. A place that generations have returned to every summer. It
holds a version of Beirut that feels deeply familiar: sun faded, emotional, chaotic, warm, alive.
There is nothing artificial about Sporting. Its beauty lives in its imperfections. In the concrete
against the sea, the saltwater, the noise, the people who have grown up there summer after
summer. It carries emotional weight without trying to perform luxury, which is what made it feel
so naturally aligned with the world of Sorbé.
For the month of June, Sorbé steps into that world through its own lens: nostalgic, emotional,
playful, and deeply Lebanese. Beirut or Nowhere becomes a celebration of the city’s emotional
texture and the feeling of a summer that could only exist here.
THE TAKEOVER
For the month of June, Sorbé becomes part of the Sporting landscape, bringing its world to one
of Beirut’s most iconic summer destinations through a playful and nostalgic lens.
Opening on June 4th, Sorbé arrives at Sporting Club with a dedicated seaside booth featuring
the brand’s lip care collection.
The space also introduces limited edition merchandise created especially for the takeover
including tote bags, towels, T shirts, and caps inspired by the feeling of a Beirut summer.
PINKBERRY X SORBÉAs part of the takeover, Sorbé and Pinkberry come together to launch a limited edition salted
caramel frozen yogurt inspired by Sorbé’s caramel lip butter.
Available exclusively at Sporting Club throughout June, the flavor blends the playful worlds of
both brands through one of Beirut summer’s most familiar treats. The collaboration will later roll
out across all Pinkberry locations in July.
A BEIRUT SUMMER
“Sporting is one of those places that means something different to everyone in Beirut, but
somehow belongs to all of us. It holds so many memories, so many summers, so many
reunions. For me, this takeover is about celebrating that feeling. The feeling of coming home, of
sharing a table with people you love, of watching the city continue to move forward no matter
what. Beirut is complicated, beautiful, exhausting, inspiring, and deeply alive. That's what Beirut
or Nowhere means to me.
” Nour Arida, Founder of Sorbé
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