Beiruting News

In the weeks leading up to World IVF Day, Lebanese Fertility Society
launched a new campaign, in collaboration with Merck, a leading science and technology company, to
support couples in making their fertility dreams come true. This campaign aims to raise awareness
around infertility, its causes, symptoms, and to remind the public that there is no better time to get
started on their fertility journey than the present.
The campaign, #DontDelayYourDream educates the public around the signs for infertility as well as
provides emotional support to keep hopes high among patients facing infertility. Many couples have
postponed or abandoned their dreams of having a child due to one or a variety of reasons. With this
campaign, the Lebanese Fertility Association provides patients with the support needed through a
network of trusted professionals and a forum for patients to share experiences.
President of the Lebanese Fertility society professor Georges Abi Tayeh stated: “On average, women are
fertile for 6 days a month 1 , which equates to only 72 days a year. In order to capitalize on this short
fertility window and as part of our commitment to support patients, we want to encourage action now
to work towards their goals. Despite challenges that we may be facing as a society, it is important to
look towards the future and take the right steps that will make your dream a reality. This is possible with
sufficient information, consistent support, and hope.”
Merck General Manager Dr. Hala Sleiman stated : “With this campaign, we wish to encourage patients
to hold on to hope and prevail over the difficulties that get in the way of achieving their dreams. This
refers to the challenges they may face either physically or emotionally. #DontDelayYourDream
empowers people to learn more about their situation and work towards a brighter future.”
This campaign is being communicated through a series of activities including live info-sessions with
fertility experts and doctors, educational social media posts, media interviews with doctors as well as
videos that give us a glimpse into a patient’s life and information around the IVF process. These activities
encourage audiences to consult their doctors on their fertility journey and rely on a network of
professionals to support them along the way.
This campaign is being extended to Jordan in collaboration with local fertility associations to support
couples across the region in achieving their dreams.

1 https://www.fertility.com/en/advice-and-support/advice/maximising-your-chances-of-conceiving.html