You have friends and family living abroad? Ever wish you could bring them back?
This summer, Almaza offers you the chance to drink for your friends and to win for them free tickets back to Lebanon.
Building on its prideful Lebanese origins and seeking to unite the Lebanese once again under its consensual flag, Lebanon's sweetheart brand Almaza is celebrating friendship bonds and defying all geographic boundaries by launching an innovative campaign dubbed "Fta7oulé Reji3" which will be bringing Lebanese expatriates back to Lebanon with a sip of beer!
So what's it all about? Brasserie Almaza Marketing Manager Mayssam Badri explains the concept in simple words. "Wherever a Lebanese expatriate is, an Almaza bottle reminds him of his home country and the unforgettable good moments he spent with his friends. Today, and with the "Fta7oulé Reji3" campaign, we're linking more than ever before the iconic Almaza brand with Lebanon by giving Lebanese residents the chance to bring their expatriate friends and family members back home" said Badri.
To add: "The idea is simple: every time a consumer opens a 33cl Almaza or Almaza Light bottle with the blue cap, he has the chance to help a friend or a relative win a ticket back to Lebanon, wherever he might be around the world. Under the blue cap, the consumer will find a unique code which he'll need to insert on Almaza's Facebook page (facebook.com/AlmazaLeb) or through the "Almaza" mobile application along with the name of the person he wishes to bring back home. Consumers can also buy the 6-bottle promotional pack - featuring a complimentary bottle opener - allowing them to vote 6 times more for their favorite friend! The more caps, the more votes and the more chances of a particular expatriate to return home. Friends can even team up and vote for a mutual friend and multiply their chances of winning".
The "Fta7oulé Reji3" campaign kicked off on April 30th and will resume on June 10th, 2013. For 5 consecutive Mondays starting Monday the 13th of May, the top 10 scorers will win a free round-trip ticket back to Lebanon, wherever they are in the world. It is worth noting that the tickets are valid throughout the year 2013, which gives winners a big flexibility when booking.
In total, Brasserie Almaza is bringing back 50 Lebanese expatriates, turning the taste of Almaza into the sweet taste of home.
Don't miss your chance at bringing your best friend home, drink up for friendship and good times with Almaza. Hayda Jawna. Hayda Nehna.
3 easy steps to bring your loved ones back Home
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