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    Women Created Their Own Fitness App To Put Community Before Calorie Counting

    12 september 2020

    Thanks to social media, it’s pretty much impossible to go a day without coming across a trim, toned influencer promoting the latest 30-day detox or workout that promises to target belly fat.

    Being in good shape is a positive thing for general wellbeing, but there’s a fine line between being happy and healthy, and being obsessively focused on health. With Instagram fitness accounts and mouth-watering food adverts offering constant reminders about our body shapes, and preinstalled step counters silently judging our every move, it can be hard not to stray towards more harmful habits.

    It must be said, there are influencers and body coaches out there who promote good approaches to wellbeing, offering recipes for healthy, filling meals and simple ideas to get your heart rate pumping. People looking for quick results, however, often fall victim to fad diets and unrealistic calorie goals that are ultimately unsustainable in the long run.

     

    With the aim of helping women find a more sustainable approach to healthy living, Mel and Holly set up Her Spirit, an app that ‘talks to a woman across all areas of her life’, allowing users to improve their wellbeing not only by focusing on their bodies, but also their minds.

    The app offers tools such as mediation and weekly podcasts to help users focus on the importance of being happy in yourself, and Kerry praised the Her Spirit community platform for allowing people to ‘support each other, offer advice and most importantly just listen’

    During the coronavirus outbreak, Her Spirit launched the ‘Every Minute Counts’ campaign, which encouraged users to be active every week and ‘donate’ their active minutes to the community. For every 500 minutes donated, the founders gift free subscriptions to women who can’t afford to buy their own.

    Through the app, women have access to personalised coaching that caters to women of ‘all shapes and sizes’. It’s designed to help women ‘find their mojo’ and build ‘weekly Mind, Body and Fuel routines’ that help them achieve their personal health goals and reach their full potential.

    At a time when we’re encouraged to stay indoors and catch up with friends and family through technology and social media, having access to a supportive and uplifting platform is more important than ever. Her Spirit promotes fitness without sacrificing mental wellbeing; a balance that is essential, but not always easy to find.

    • Women Created Their Own Fitness App To Put Community Before Calorie Counting

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