Lots of celebrities have been encouraging people to register to vote recently, and Kylie Jenner’s success proves it’s paying off.
The model took to Instagram on Monday, September 28, to share snaps of herself posing in a bikini, likely knowing she’d capture the attention of her 196 million followers and probably a few thousand others through the activity feed and discover pages.
Sure enough she racked up more than nine million likes, and while bikini pics aren’t unusual for her account, these particular images came with an important message: vote.
With all eyes on her, Kylie captioned the photo:
but are you registered to vote? click the link in my bio.. let’s make a plan to vote together
The link on Kylie’s account directed users to the Vote.org website, which allows people to check their registration status, and following Kylie’s post the site saw a whopping 1500% boost from traffic driven via Instagram.
Vote.org recorded an 80% increase in total users of its voter registration and verification tool from the prior day, which translates to more than 48,000 users going to the site through Kylie’s profile.
Check out her post below:
On Sunday, a total of 174,000 people used the verification tool, of which 2,900 were from Instagram, so there’s no denying the incredible impact Kylie’s bikini pic had in encouraging people to visit the site on Monday.
