It looks as if Samsung is planning to develop a mobile device that has an almost completely transparent screen, if a relatively recent patent application is to be believed.
OK, so it was actually submitted back in January, but it was only discovered in August, which is why we're only really starting to get our heads around it now.
So, what on earth would a see-through smartphone look like, how would it be built, and - possibly the most intriguing question of all - why would you even want such a thing?
Well, if these mock-ups from Let's Go Digital are anything to go by, it's because it looks pretty damn cool.
Whilst these are obviously just a bit of fun, you can start to get a more clear idea of what the product might end up being like.
It's almost not worth thinking about the idea of trying to put together a machine with loads of components in it that is totally transparent, but we can be certain that Samsung wouldn't have submitted their patent to the US Patent Office and World Intellectual Property Organisation without good reason.
We all thought they wouldn't bring back the foldable phone, didn't we?
It looks as if the pixels on the device are going to provide the see-through part of it, which - according to the patent application - will just be a window on the device, which would remove some of the concerns regarding where the components will go.
If it does come to fruition, there's a chance we could see the same tech applied to other devices such as televisions, laptops, and computer monitors, utilising OLED displays for better clarity and low power consumption.
As with all things like this, we'll just have to wait and see.