Since 1972, Lamb House has been one of Beirut's most frequented restaurants for its exceptional service, delectable cuisine, wide variety, and traditional Lebanese vibes. Ask your parents about Lamb House and they'll probably reminisce about its welcoming and homey ambience, and the memories they have of biting into delicious lamb ribs while overlooking the corniche and vibrantly lit Ferris wheel. While the entire menu was all the rage for all generations, you could probably find the younger crowd indulging in Lamb House's famous, simple, yet scrumptious homemade-style burger and fries. Needless to say, the dishes had customers comingback for more.
Unfortunately, thanks to a dwindling economy and Covid-19, the food and beverage sector in Lebanon took a pretty massive hit, leaving restaurant owners with a life-changing decision to make during these unprecedented times: shut down indefinitely or push through and come up with ways to adapt to the difficult situation. While many restaurants jumped on the all-things-digital and delivery band wagons, Lamb House chose to expand into thriving untapped markets. In an attempt to target the new generations without compromising what theprevious generation of loyal customers knows and loves, House, by Lamb House wasborn. Set to open in the UAE, House will launch with a similar, limited menu. But they're not doing it alone. The team at Lamb House has formed a strategic collaboration with kaykroo, who have proven to be experts in the digital transformation of restaurants. In October last year, kaykroo was established as a platform that evolved the popular UAE-based Lebanese eatery, Man'oushe Street, into a full-fledged delivery concept. At the same time, they expanded their offering to add fresh new virtual restaurants such as Wrapped, The Good Bowl, and Fern ElBalad to their portfolio, with SODO Pizza, Susuru Japanese Street Food, The Vegan Table and Seven Spisiz following shortly after which has launched an Six months on, kaykroo has launched its Entrepreneur programme, dedicated to helping successful independent restaurants from across the globe to scale their business into new markets, starting with the UAE and Saudi Arabia to bring successful international restaurant concepts to the UAE, is what is making all this possible. The talented team behind kaykroo has built a clear vision for the expansion; one that Lamb House trusts will help the brand reach its fullest potential in other markets. kaykroo's team of innovation and technology expertsare helping Lamb House adapt its menu to the new delivery model that we've witnessed grow over the past year.
The UAE was selected as a first stop for expansion due to its innovation, attractiveness to Generation Z, and the fact that the country is a leader in the foodtech industry. It only seems fitting to start in the UAE and branch out to other GCC countries and Africa.
What the brand hopes to achieve is to build a story that lures people in from all corners of the globe and helps them connect over something that brings us all together, food. It's Lamb House's traditional recipes and home-cooked meals that will give consumers from all over the world something to share. Those who have yet to discover Lebanese cuisine now have an opportunity to do so and the Lebanese abroad who miss home are now one bite closer. People crave connection. House aims to connect with them by satisfying their cravings through its mouth watering soul food.
