Sharing the most delicate yet strongest emotions combined
with the floral scent of its newest female perfume, The House of Creed, launched
Wind Flowers, the addition to its female perfume range, in a prestigious event on
May 26, 2022, at Arthaus, Gemmayze, Beirut. Guests were wrapped in a sparkling
floral scent, making them feel strong and delicate at the same time, just like two
dancers intertwined in love.
Long awaited and more than 5 years in the making, Master Perfumer Olivier Creed is
delighted to unveil Wind Flowers to the world. Olivier was personally inspired by the
unique combination of the grace and strength of a dancer’s flowing movement
through the wind in the air. So he created a beautiful sparkling floral fragrance with
magical undertones of reminiscent of woody nougat. In Wind Flowers Olivier Creed
evokes strength of movement with the airiness and delicacy of femininity.
During the event, Mrs. Aya Elamine, Regional Marketing Manager for Creed Middle
East said, “Wind Flowers was inspired by a true icon of strong femininity. The result
is a major fragrance that truly disrupts the traditional codes of the House of Creed,
and we are pleasantly stunned by the success this fragrance has achieved globally
since the launch in March 2022.”
The House of Creed is proud to present its latest creation Wind Flowers. Floral and
fresh, this fragrance opens with sweet jasmine, wrapped around the zesty scent of
Tunisian orange blossom and a fruity peach note. A flurry of warm sandalwood is
twisted around the floral heart of a delicate jasmine flower, tuberose petals and a
sweet rose extract which adds depth and texture to this fragrance. A haze of iris and
musk deepen the base, as a fragrant note of orange blossom and creamy praline
offsets the dusky floral scent.
Inspired by the strength of a woman flying through the air, Wind Flowers is a journey
of dance. A story that unveils graceful movements alongside reflective thoughts rush
through the body as the sensation of strength, empowerment and freedom
overwhelm the senses.
To represent the beauty of this scent, The House of Creed is proud to introduce its
muse, Lauren Cuthbertson. As much as her technical prowess and her musicality,
Cuthbertson is renowned for her acting. When she steps on stage, from her
expressive eyes to the tips of her pointe shoes, her entire essence becomes the
character. Working with her own personal perfumer and others, she creates bespoke
fragrances not just for particular roles but for individual scenes: ‘There’s a really big
contrast in such a short space of time and you have to emote that very quickly to the
audience. Scent puts me right in that time and place. It hits me harder than any
costume or prop change can.’
Perfumes bring the dancer closer to her character and Wind Flowers is a statement
fragrance that will inspire people around the world.
Classification: Floral, Amber. Fresh
Head: Jasmin (India), Orange Blossom Tunisia, Peach
Heart: Jasmine Sambac, Tuberose Absolute, Rose Centifolia, Sandalwood India
Base: Iris, Orange Blossom Tunisia, Musk Notes, Praline
The Bottle:
Wind Flowers bottle represents the contrast between strength and grace. The oval
cap gives dimension and depth to the rest of the packaging. The brand’s heritage
Fleur de Lis is embossed to create an incredible product our clientele will keep
forever to be reminded of this brilliant scent. The signature Creed silver bow as
delicacy.
