–TotalEnergies Marketing Lebanon presented awards to 18 school students who won the VIA Creative contest at a ceremony held at Sursock Museum.
Launched by TotalEnergies Marketing Lebanon in collaboration with the National Road
Safety Council (NRSC) and the Ecole Supérieure d’Ingénieurs de Beyrouth (ESIB-USJ)
earlier this year, the VIA Creative contest aims at raising awareness on pedestrian safe
behavior among school students.
The contest, with the theme of pedestrian road safety for the year 2022, attracted the
participation of over 1,100 school students representing 11 schools from different areas in
the country. The students submitted posters on their views and understanding of pedestrian
road safety.
A local jury comprising Mr. Michel Moutran (Vice Secretary, National Road Safety Council),
Prof. Wassim Raphael (Dean of the Faculty of Engineering and Director of ESIB, Saint-
Joseph University of Beirut), Ms. Rebecca Mourani (Creative Director, Feer Mc Queen) and
Mr. Roland Baz (Hygiene, Safety, Environment & Quality Manager, TotalEnergies Marketing
Lebanon) selected the winning posters based on a set of criteria: Creativity & Originality,
Clarity, Impact of the message and Coherence between the text and the image.
In parallel, a special prize for the poster with the best slogan “Coup de Coeur Presse” was
selected by a jury from the press including: Ms. Issamar Lteif (Reporter and Journalist at the
newspaper AnNahar), Ms. Myriam Shuman (Owner and Executive Director of L’Agenda
Culturel), Ms. Rania Ziadeh Ashkar (Producer and Presenter at MTV), Ms. Souad Habka
(Producer and Presenter at LBCI), Mr. Lucas Lamah (Partner, Beiruting.com) and Mr. Omar
Khaddaj (Reporter and Presenter at Al Jadeed) based on the following criteria: Rhyme,
Impact of the message, and Conciseness.
Mr. Adrien Béchonnet, Managing Director, TotalEnergies Marketing Lebanon and Country
Chair, said: “Children are among the world’s most vulnerable road users. The VIA Creative
contest uses innovative approaches – combining education and creativity – to raise
awareness among the young generation on road safety topics and behavior. This is a core
value of our CSR strategy!”
Mr. Michel Moutran, Vice Secretary, National Road Safety Council, expressed his pride in
partnering with TotalEnergies Marketing Lebanon, saying: “VIA Creative initiative addresses
a big need in Lebanon which is the lack of pedestrian public zones and the education that
comes with it. It comes in line with the objective of protecting the Vulnerable Road Users
(VRUs) who constitute the category of the highest deaths in Lebanon and the world. We
believe that in raising a more aware generation, we will be contributing to building the
pedestrian culture in Lebanon.”
Commenting on this initiative, Prof. Wassim Raphael, Dean of the Faculty of Engineering and
Director of ESIB, Saint-Joseph University of Beirut, said: “Do everything to save lives, so that
the road is not the place of so many broken destinies! The USJ, which is committed to
promoting a culture of road safety, will continue its commitment to serving citizenship for the
public good. Human life is our most valuable gift. We have decided to make road safety our
personal concern to preserve this gift.”
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About TotalEnergies Marketing Lebanon S.A.L.
TotalEnergies Marketing Lebanon S.A.L., an affiliate of the broad energy company TotalEnergies, is
present in Lebanon since 1951 with a network of more than 180 service stations across the Lebanese
territory - of which 23 are powered by solar panels - and markets locally TotalEnergies high-quality
fuel and lubricants.
Our team seeks tirelessly to apply the Company know-how and expertise in serving more than 1,300
professional clients while assisting them in their energy transition along with around 80,000 customers
who, on everyday basis, visit our stations to benefit from our one stop shop services, among others,
our Bonjour convenience stores proposing a wide variety of products and continuous offers.
Our affiliate strives to grow while contributing to the Company’s ambition to reach carbon net zero by
2050. Reducing CO 2 emissions and optimizing waste management solutions are a priority at our sites.
TotalEnergies Marketing Lebanon S.A.L. is ISO 9001 and ISO 14001 certified and controls all its
supply and distribution chain, in addition to complying with international standards of sustainability,
quality, and safety. https://totalenergies.com.lb/
