House of Soap, a rising name in Middle Eastern personal care, is building brand awareness by sharing the story behind its handcrafted, natural products. Founded in 2008, the brand draws its roots from a small Lebanese village, where traditional soap-making techniques were passed down through generations.
The inspiration for House of Soap began with a grandmother who dedicated her life to perfecting natural soap recipes using local ingredients. Her granddaughter, Awssaf Moussa, inherited this knowledge and transformed it into a modern skincare brand that blends tradition with innovation. Today, House of Soap creates luxury products made with virgin and essential oils, offering rich textures and oriental fragrances tailored to the region.
Over the years, the brand has grown into a leading personal care brand, with more than 45 retail locations across 7 countries. Its portfolio includes over 450 products across 37 ranges and unique aromatic fragrances. Popular items include its best-selling body sugar scrub, Loofah Baladi soap, and a wide selection of tanning products. The brand also offers body, hair, and face care lines, accessories, and gift sets, all based on natural and organic ingredients.
House of Soap stands out for its commitment to quality and authenticity. Each product is handcrafted with care, reflecting natural beauty and the founder’s family heritage. The brand’s core philosophy embraces the idea that skincare should be both luxurious and honest, using nature as the main source of beauty.
“Today’s beauty reflects the past, rooted in history and heritage,” said Awssaf Moussa, Founder of House of Soap Lebanon.
Shoppers can explore the brand’s full range at House of Soap’s physical stores, including locations on Foch Street in Downtown Beirut and in Batroun. The full collection is also available online, offering convenient access to handcrafted skincare that blends heritage with modern wellness.
Explore more at: https://houseofsoap.com/
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