Lebanon’s natural treasure, Jeita Grotto, officially reopens today with a striking new identity developed by Ad Libitum, a leading local and international digital advertising agency.
The rebranding introduces a modern logo, redesigned signage, and a cohesive visual language that blends the grotto’s timeless natural beauty with contemporary design. Visitors can also engage through newly launched social media platforms that bring the destination closer to the public.
“Our goal was to reflect the depth, harmony, and wonder of JeitaGrotto through a clean, modern identity,” said the Creative Director at Ad Libitum. “Every design element was thoughtfully crafted to enhance the visitor experience and elevate the grotto’s global presence.”
The reopening celebration features guided tours, live performances, and the official reveal of the new brand experience onsite.
This relaunch not only marks Jeita Grotto’s physical return but also symbolizes a renewed sense of national pride. The collaboration showcases Lebanon’s ability to preserve its heritage while embracing bold design and digital innovation.
