In a bold and humorous move that captivated Lebanese audiences, OLX Lebanon launched a month-long campaign that hands over one of the most critical aspects of its identity, its name, to the people who use it every day. Leveraging years of public debate and nostalgia over the repeated OLX/Dubizzle rebrands, the company took a different route: to listen, and let the public decide.
Starting June 26, OLX invited users across Lebanon to vote for the platform’s official name via a digital campaign that turned a typical rebranding process into a national social conversation. The campaign featured Lebanese comedians John Achkar, Peterwenmaken, Ohmyjad, Gstrings, Patrick Daoud, Farix, Amal Taleb, Basit Nation, Ali Ettihad, Kimo Wazen, and Fouad Yammine, who contributed hilarious content highlighting the ongoing name confusion and encouraged their audiences to vote through Instagram polls.
The result? Over 100,000 votes cast with a striking 87% voting in favor of OLX, reaffirming the strong emotional bond between the brand and its users.
“This campaign proved that people care deeply about brands that are part of their everyday lives. By handing over control, we built something stronger than a logo, we built trust”, commented Maria Nehme, General Manager of OLX Lebanon. “OLX is more than just a household name. It’s a platform that connects communities, powers local economies, and reflects what matters to our users. We’re proud to continue growing under the name chosen by the people: OLX”.
In an industry where brands are typically shaped behind closed doors, in tightly controlled environments with layers of approval, OLX chose a boldly unconventional path. The brand relinquished command and invited people in. What emerged was not chaos, but genuine connection. Humor, nostalgia, and loyalty surfaced as people voted not just for a name, but for a brand they felt belonged to them. In doing so, OLX proved that when a brand listens — truly listens — it can forge an unbreakable bond with its audience, cultivating a loyal community of not just customers, but brand advocates.
Senior Marketing Manager, Aline Feghali, added: “From the beginning, this campaign was rooted in listening. Instead of guessing what people want, we asked and thousands answered. The campaign brought humor, nostalgia, and real connection to the forefront. In the end, OLX won not just in votes, but in relevance and resonance with our community”.
In addition to the name decision, OLX Lebanon has rolled out major updates to its platform, including verified accounts for safer transactions, new features to enhance the user journey, and exclusive offers for both buyers and sellers. The app remains completely free and continues to serve as the #1 classifieds platform in Lebanon across 13 categories.
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