"A historic announcement that marks the beginning of a new chapter in the region's technological development journey."
On Saturday, July 26, 2025, Beycom proudly hosted the region’s largest e-commerce festival, a landmark event that convened an exceptional lineup of international and local business leaders, entrepreneurs, and industry innovators. The festival welcomed an estimated 5,000 attendees who came together to connect, learn, and explore the rapidly evolving digital landscape in a vibrant, future-focused setting.
The highlight of the day, and a moment that captivated all attendees, was a groundbreaking announcement that signals a new chapter in the region’s technological advancement: Beycomformally unveiled its strategic expansion into Syria, becoming the first media and technology agency to enter the Syrian market. This milestone was commemorated with the official signing of a long-term partnership agreement with Hajjar Group, one of the most influential and respected business conglomerates in the region.
The agreement establishes a visionary 10-year development roadmap, centered around the execution of three major technology projects designed to reshape Syria’s digital infrastructure. This collaborative initiative aims not only to catalyze technological growth but also to contribute meaningfully to the country’s socioeconomic revival.
A central pillar of the expansion will be spearheaded by Wolfofbey, which will take the lead on educational and employment development within Syria. As part of its commitment to empowering the region, Wolfofbey has pledged to educate over 65,000 students and generate more than 300,000 direct and indirect employment opportunities within the evolving e-commerce ecosystem. This initiative also aims to elevate the national digital economy by increasing the market value of Syria’s e-commerce sector to over $2 billion. These objectives will be achieved through a multifaceted approach involving live events, virtual training programs, strategic partnerships with global tech and logistics providers, and a broad array of digital empowerment campaigns.
For, as Mr. Talal Hajjar rightly stated:
“At Hajjar Group, we’ve always believed that real investment begins with people. This step is exactly that: a long-term commitment to building platforms that grow, empower, and endure.”
Beyond infrastructure and investment, the partnership places a strong emphasis on enhancing public awareness and building trust in online commerce, key factors in fostering long-term adoption and sustainable market growth. By bridging the gap between digital supply and increasing demand, Beycom and Wolfofbey are positioning Syria for a digital renaissance, one that sets the stage for economic recovery and transformation across generations.
The partnership between Beycom and Hajjar Group is more than a business collaboration; it is a bold and symbolic gesture that underscores a shared vision of resilience, unity, and progress. Positioned to become one of the most transformative initiatives in Syria’s modern history, the project reflects an unwavering commitment to national development, cross-border collaboration, and regional prosperity.
Speaking at the official signing, Mr. Jad El Fakhani, Founder and CEO of Beycom, underscored the emotional and strategic significance of the venture:
“Syria and Lebanon have always stood united, bound by shared history, culture, and resilience. We now stand hand in hand, vowing to help shape a future in which Syria and Lebanon progress together, as one. I, along with the entire Lebanese e-commerce community, am committed to contributing to the reconstruction of Syria’s digital infrastructure. Our mission is to help elevate its market value to over $2 billion and bring about lasting change that reflects the spirit of unity and growth.”
Echoing his remarks, Mr. Tala Hajjar, added:
“ Together, we’re laying the foundation for Syria to become a vibrant hub for e-commerce and digital opportunity. This isn’t just about business, it’s about unlocking doors for young entrepreneurs, creatives, and communities who are ready to rise.”
Hajjar Group brings to the table decades of experience and a sterling reputation in regional investment, with a diversified portfolio spanning infrastructure, finance, technology, and real estate. Through its strategic vision and robust ecosystem of subsidiaries, the group remains deeply committed to building sustainable, high-impact ventures that contribute to the long-term growth of the region.
Together, Beycom and Hajjar Group are embarking on a mission to redefine the future of Syria’s digital economy. Their joint venture stands not only as a beacon of innovation but also as a testament to the power of regional solidarity, economic resilience, and inclusive digital transformation.
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