Beiruting News

In today's world, the fast paced lifestyle has changed the traditional and simple ways of enjoying life. Family outings, togetherness as well as carefree and innocent childhood moments are increasingly compromised. For that reason, Oreo created a unique land for kids, families and adults to slow down and enjoy each moment of childhood pleasures while reuniting Oreo with Milk. Held on Saturday October 26^th, 2013 at Beirut Souks, kids & adults from all ages gathered around in "Oreo Land" as they hopped from one game to another, winning prizes, dancing & finally twisting, licking and dunking that Oreo Cookie with milk.

Passing on the "Twist, Lick and Dunk" fun ritual from one generation to another, Oreo aims to strengthen the connection with its consumers and to remind people of the simple joys of life. Prior to the event, Oreo launched the "Oreo Land" online application on Oreo's Facebook fan page. The game required fans to reunite the Oreo Cookie with Milk in Oreo Land. Players needed to surpass all obstacles before reaching Oreo Land and got the chance to win instant gifts along with the opportunity to win tickets to Disney Land, Paris.

The winner Milia Kayssi of the Disney Land tickets was announced during the event as the rest of the crowd enjoyed the fully branded land with 20 Oreo oriented games and 3 performance shows by Cirque du Liban, Crazy Lab and Oreo & Milk Wedding, allowing everyone to enjoy moments of innocent and childlike delight.

Ms. Ola Loutfi - Corporate Affairs Manager at Oreo said that there is no greater gift than the gift of giving. "You can see a mother's joy sparkling in her eyes as she watches her child absorbed in the ritual of eating an Oreo or sharing it with a loved one. However, Oreo's wider audience today lies not only in mothers and their children, but in every person aged 7 to 70 years old who still wants to enjoy childlike moments."

Oreo is not just another cookie that tastes good and added to the list of treats. Oreo is a way of living that all age groups should enrich their lives with. Pausing to take a few minutes to proceed with the Oreo ritual before eating it, reminds people of the importance of minor details in life that they tend to take for granted.

Accordingly Oreo decided to take the brand interaction with consumers to a whole new level, by engaging with them through a 360° activation stemming out from Oreo's unique eating experience the - Twist, Lick, and Dunk ritual.

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