Beiruting News

On the occasion of its 40th anniversary, Timberland invited special guests to witness the brand's values through special product exhibits featuring the new Earthkeepers® Heritage Collection of eco-conscious footwear and apparel, as well as the iconic yellow boot,  at Timberland store in Beirut souks.


As HST Co, the mother company of Timberland shops in Lebanon, wanted to entice its invitees with a one-of-a-kind memorable experience, guests were each offered a pair of this 6"boots as a surprise and had the chance to craft it the way they like on that occasion, choosing between personalizing their boots by the great artist Hady Beydoun or simply changing colors of their laces. There was no better way to celebrate years of loyalty, combining the love of the shoe with an unforgettable event.
Marie Jose Abed, Regional communication manager at HST Co commented on this event: "The Integrity of Timberland product has not been compromised over the last forty years, and this gathering is a celebration of this very special milestone. We are excited to bring Timberland story to life for a new generation of consumers through experiences that evoke our heritage, alongside fellow creators who share our values."
Inspired by the harsh New England elements, the yellow, waterproof boot called "The Timberland" was first introduced in 1973. Crafted with Yankee ingenuity and designed to be durable and protective, this boot was a pioneer - a legitimate industry-first. Today it still stands as best in its class. To honor forty year of bootmaking, Timberland is producing only 1, 973 pairs of each style (1973 marks the year the first pair was made). Each pair features a limited edition issue number on the inside tongue.
Timberland is celebrating the art of craftsmanship and the integrity of product that is built to endure seasons. The Earthkeepers® Heritage Collection represents the next generation of authentic, crafted footwear apparel - it is inspired by our past, but crafted for today's trendsetters.
Premium and eco-conscious materials make this collection the most stylish and sustainable yet. Suede, leather and nubuck sourced from Silver- and Gold- rated tanneries, 70 percent organic cotton and 40 percent recycled nylon are used to create select footwear apparel.
This collection is truly a tribute to the brand heritage. Classic silhouettes, such as the riding boot and biker jacket, are updated to create modern, premium interpretations. An update on the traditional trench is but one example of Timberland commitment to innovation by improving on the classics. It is the right time to celebrate the past and point to the future.

Click here for more pictures.