Beiruting News

Adherence to a goal, trusting one's and others' potential, teamwork, and planning!  What's better than grasping these notions in an exciting, and healthy atmosphere?

That's how "Friendship Overload" landed in Lebanon.

 

Bringing enjoyment to the students' learning experience, Friendship Overload, signed by Close up the toothpaste, revolved around a competition between universities in Lebanon entitled "HOW MANY COULD YOU FIT INSIDE A MINI COOPER?"

Aiming at promoting friendship, proximity, and teamwork among youth, the activity attracted more than 600 students from 5 universities in Lebanon, namely USEK (Holy Spirit University of Kaslik), LAU (Lebanese American University, Beirut), USJ (Universite St. Jospeh, Mkaless), NDU (Notre Dame University), and AUB (American University of Beirut).

 

Caught by the fun facet of the idea, students applied in big numbers with great excitement to try something new.

A cool competition to fit the highest number of students inside a convertible Mini Cooper.

With a Mini Cooper placed in each university respectively, students teamed up, agreed on their strategy, and released their eagerness occupying the Mini Cooper with high hopes and confidence in their team's ability to break the record and fit the highest number of students inside the Mini Cooper for a chance to win valuable prizes.

 

The activation was concluded in Lebanon with the announcement of the winning team from USEK, and the distribution of the prizes (tablets) on the teams' members on campus in the presence of The Secretary General of USEK, Reverend Father Dr. Michel Abou Takka and Ms. Tina Chikhani, Business Director, Unilever, Levant, in addition to USEK management team and students.

The wining team from USEK was able to break the record by fitting 41 students inside the Mini-Cooper; a record that overpassed the result achieved by all teams in Lebanon and the winning university team in Egypt.

 

"Friendship Overload" was first launched in Egypt with a great success, landed in Lebanon, witnessing an outstanding students' participation and is expected to be continued in Jordan very soon.

 

Commenting on the whole activation during the prizes distribution event at USEK, Tina Chikhani, Business Director at Unilever, Levant congratulated the wining team from USEK for their team spirit and efforts, indicating that this campaign is "one of many initiatives run by Close up in the region targeting youth and aiming at developing their confidence and teamwork skills in a recreational way, unleashing their full potential to succeed in reaching their future aspirations", adding that "this activation brings up the value of teamwork as one of the main pillars for success, and reveals our youths' capabilities to operate as a team"

 

In turn, Father, Dr. Michel Abou Takka stressed on the importance of such initiatives, thanking all the organizers for their efforts. Moreover, he praised the role of the private sector, which pays special attention to young people through such university initiatives that have a positive impact in shaping their personality and their future careers."

 

The event was concluded with the prizes distribution to all winning team members along with a group picture.